It's a Malcolm Gladwell reference.
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8th July 2010

Quote

The surprise: I didn’t get many calls. Some people asked for interviews: the Post’s ombudsman Andy Alexander, media critic Howard Kurtz, blogger Greg Sargent, Michael Calderone of Yahoo! News, and Keach Hagey of Politico. Later, Daniel Foster of National Review, David Carr of the New York Times, John Aaron of Maryland’s WTOP, Mitch Berg of Minnesota’s AM1280, and a producer for Good Morning America. (I politely no-commented — something I hated when it was done to me — until I apologized for the e-mails on BigJournalism.com.) As far as attempts to get comments went, that was it. If it sounds like a lot, try a Google News search for my name; you’ll find more than 500 articles about what happened. Approximately one percent reflect any attempt to contact me.